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Alltech FEI World Equestrian Games Logo
LEXINGTON, Ky. – The World Games 2010 Foundation today unveiled the new merchandising and marketing logo for the Alltech FEI World Equestrian Games, which is coming to the Kentucky Horse Park in 2010. The announcement was made today at the Downtown Arts Center in downtown Lexington. "We are very excited about today’s announcement," said Rolf Linder, Chief Marketing Officer for the Foundation. "Our new merchandising logo will give the Games, Alltech and the Fédération Equestre Internationale (FEI) a striking visual identity and will encourage those who support our event to wear this image proudly."
"The FEI has built a new brand structure for the FEI World Equestrian Games which clarifies the ownership of our most valuable property and highlights our partnership with Alltech," FEI Secretary General Michael Stone declared. "We are confident that the additional brand mark, developed by the Organizing Committee for merchandising purposes, will be a great success and a valuable asset to the existing identity."
"Alltech is very proud to be the title sponsor of this prestigious event," said Deirdre Lyons, Director of Corporate Design and Project Management for Alltech. "This new mark will allow us to extend the Games’ image globally in new and exciting ways."…
For more information on the 2010 Alltech FEI World Equestrian Games visit http://www.feigames2010.org.
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